Data Scientist, Research, Ads Insight and Measurement

Data Scientist, Research, Ads Insight and Measurement

Minimum qualifications:

• Master's degree in Statistics, Mathematics, Physics, Economics, Operations Research, Engineering, or a related quantitative field.
• 2 years of work experience using analytics to solve product or business problems, coding (e.g., Python, R), querying databases or statistical analysis.

Preferred qualifications:

• Master's degree or PhD in a quantitative discipline.
• Experience with machine learning on data sets.
• Experience articulating and translating business questions and using statistical techniques to arrive at an answer using available data.
• Excellent written and verbal communication and leadership skills, with the ability to teach others and learn new techniques such as differential privacy.
• Passion for knowledge and learning, science, ambiguity, with an interest in practical application of science to business.

Responsibilities

• Help suggest, support, and shape new data-driven and privacy-preserving advertising and marketing products in collaboration with engineering, product, and customer facing teams.
• Collaborate with teams to define relevant questions about advertising effectiveness, incrementality assessment, the impact of privacy, user behavior, brand building, targeting, bidding, and develop and implement quantitative methods to answer questions.
• Use causal inference methods to design and suggest experiments and new ways to establish causality, assess attribution, and answer strategic questions using data.
• Work with data sets, solve non-routine analysis problems, apply advanced analytical methods as needed, conduct exploratory data analysis (EDA), model development, and written and verbal delivery of results to business partners and executives.
• Build and prototype analysis pipelines to provide insights at scale, and develop comprehensive knowledge of Google data structures and metrics.

About the job

At Google, data drives all of our decision-making. Quantitative Analysts work all across the organization to help shape Google's business and technical strategies by processing, analyzing and interpreting huge data sets. Using analytical excellence and statistical methods, you mine through data to identify opportunities for Google and our clients to operate more efficiently, from enhancing advertising efficacy to network infrastructure optimization to studying user behavior. As an analyst, you do more than just crunch the numbers. You work with Engineers, Product Managers, Sales Associates and Marketing teams to adjust Google's practices according to your findings. Identifying the problem is only half the job; you also figure out the solution.

In this role, you will support modern digital advertising, and enable a thriving and open internet advertising ecosystem that supports users, publishers, and advertisers.Modern digital advertising is a scaled business that relies on a mutually-reinforcing cycle of ad-sales, ad-planning, ad-implementation/optimization and ad-measurement. Ad-measurement is key to this cycle, and with measurement you will help advertisers and platforms to conceptualize, create, and plan campaigns, serve the right ads to the right users, help allocate resources to channels, allocate bids in auctions and budgets across campaigns appropriately, and to audit the efficacy of ads in delivering on various campaign goals.