Senior Executive - Social Media, Sports
Are you ready to be a part of the sports revolution? At Viacom18 Sports, we're not just a network; we are a dynamic force fuelled by passion that delivers the excitement of international sports to your fingertips. Since its inception, JioCinema & Sports18 have been home to major sporting events worldwide, such as IPL, BWF tournaments, LaLiga, Ligue 1, Serie A, FIFA U20 World Cup, ATP World Tour, MXGP, and more!
Our commitment to delivering captivating live and non-live sports programming is unwavering, as we set out to redefine sports viewership in the nation. Join us now and fuel the excitement on the action-packed journey of Viacom18 Sports. Combining your exceptional skills with our visionary outlook on the digital revolution will unleash an unprecedented level of sports enchantment.
What will you do?
Key Responsibilities: Develop and execute a comprehensive content strategy for social media that aligns with the brand's objectives and values. Create engaging and relevant content related to sports events and shows available on Sports18/JioCinema. Manage all key social media platforms - Facebook, Twitter (X), Instagram, YouTube and more. Develop and implement plans to increase audience engagement, followers, and interactions across platforms. Track, report and analyse the effectiveness of campaigns and RoI against pre-defined objectives and KPIs. Stay up to date with the latest social media trends, algorithm changes, and emerging platforms to ensure the brand's strategy remains relevant and effective.
This will involve:Designing a detailed activity calendar for each sporting event/key project and delivering within agreed timelinesEnsuring effective and timely execution of pre-defined daily, weekly and monthly action plansBuilding up buzz around the brand/sporting event by creating topical content within the accepted guidelines, while working closely with agency partners and internal teamsWorking with diverse, multi-functional teams, agencies, internal & external partners to manage the end-to-end delivery of social/digital plans for various projects in an extremely fast-paced and dynamic environment.Collaborating with Industry partners to explore new opportunities and deliver efficient social media campaigns and Industry-first experiences to the consumers. Who should apply for this role?
3 to 4 years of relevant work experience Following skills are expected:-Bias for action; ability to execute projects on time on your own once strategy has been aligned.
-Experience in managing end-to-end campaigns.
-Enhanced understanding of key social media platforms – FB, Twitter (X), Instagram and YouTube
-Excellent analytical, communication and presentation skills
-Proven ability of working with multiple teams/stakeholders
-Creative thinking and the ability to generate unique and engaging content ideas.
Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.