Marketing Consultant
World Wide Real Estate
Work from Office
Full Time
Min. 3 yearsJob Description
Marketing Consultant
About this role:
The Email Specialist will use SFMC to build and manage email production and the delivery of dynamic and personalized email marketing campaigns leveraging all tools available in SFMC to deliver timely, targeted, communications to customers.
In this role, you will:
Act as power user to build and deploy email campaigns including personalization and dynamic content across different Marketing Cloud Studios and Builders including Email Studio, Content Builder, Journey Builder and Automation Studio.
Set up email creative for internal team approvals, schedule deployment and complete post-deployment checks.
Design and build automations, journeys, and re-marketing campaigns, working closely across the marketing team to provide input on best practices for client journeys.
Design A/B testing strategies and monitor email performance, optimization across program from key learnings.
Working with stakeholders to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach.
Identify and resolve potential issues proactively.
Desired qualifications:
2+ years of Salesforce Marketing Cloud (SFMC) experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio (overall experience: 3-5 years).
Solid knowledge of the programming languages in SFMC: AMPScript, HTML, CSS, and SQL.
Understanding of email analytics and ability to make actionable adjustments based on campaign performance.
Good understanding of email accessibility best practices and CAN-SPAM compliancy considerations.
Good understanding of A/B testing strategies and how to apply outcomes to future campaigns.
Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives including escalation and mitigation of issues, risks, and business impacts.
Excellent analytical and problem-solving ability.
Enjoy working in a fast paced, high-output, time sensitive environment.
Posting End Date:
21 Aug 2024*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
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