Assistant Manager: Engagements & Interactivity, JioCinema
Viacom18’s JioCinema is not just a streaming service; it's a movement, ushering in a new era of entertainment and sports consumption. It aspires to push beyond the traditional OTT platform boundaries, to offer an immersive, interactive viewing experience that transcends conventional viewing. JioCinema integrates real-time streaming, interactive features, and personalized recommendations, to build a more engaging and satisfying viewer experience. All of this while it continues to smash records for concurrent ‘live sports’ viewership and billions of digital views.
On sports, JioCinema is home to some of the biggest live sporting events such as the IPL, and global sporting IPs like FIFA, LaLiga, amongst others. On entertainment, JioCinema boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment presents real-time uninterrupted streaming of premium global titles from leading studios like Warner Bros. Discovery, NBCUniversal, and JioStudios establish JioCinema as the ultimate entertainment destination. As JioCinema strides towards its goal of becoming India's largest and most loved entertainment company, it is not just focused on size, but on the quality and diversity of the experiences provided. JioCinema is on a mission to ensure that every story, every game, and every piece of content finds its audience and that every audience finds its passion.
What will you do?
Ideate & Conceptualize: Analyze content format, genres, and audience preferences & provide interactive & engagement solutions that cater to the specific needs and interests of our user base & match with the business goals.Collaborate with Cross Functional teams: Work closely with cross-functional teams including Product, Programming, Marketing, Legal, Commercial to develop and improvise features, build concepts that are legally viable, vendor management and promote the features on and off platform.Conceptualize Click-Baity Communications: Understand the pulse of the audience and the platform lingo to be able to churn out copies, and CTAs that are click bait. You will be required to work closely with Writers and graphic designersCMS Operations: Complete ownership of uploading metadata related to interactivity on the Content Management System (CMS). Maintain accurate and up-to-date information to enhance the discoverability of interactive content.Data-Driven Decision Making: Read dashboards and analyze user metrics to make informed, data-driven decisions. Utilize insights to optimize interactive content and enhance user engagementProcess oriented: Building playbooks and SOPs for features and processes.Who should apply for this role?
Professional Background: With 5 years of experience in building Platform Engagements, Editorial, Content marketing, Content Curation, for digital first platforms. Is ready to hone their skills in fostering engaging user experiences. This hands-on experience reflects a strong proficiency in navigating the dynamic landscape of app interactivityHigh on Ownership & Proactive: Someone who is ready to go the extra mile to make his ‘project’ shine! Communication Proficiency: Possessing commendable communication skills, the candidate has demonstrated an ability to convey ideas and information effectively. This skill set is crucial in facilitating seamless interaction with both users and team members, contributing to a collaborative and efficient work environmentCMS Expertise: The candidate brings with them prior knowledge and expertise in working with Content Management Systems (CMS). This proficiency underscores their ability to efficiently organize, manage, and optimize digital content, ensuring a streamlined and effective workflowIs A Culture-Vulture - Being clued into both pop culture and the latest trends in Indian and global entertainment, the candidate showcases a keen understanding of the ever-evolving landscape of user preferences. This awareness is a valuable asset when crafting interactive experiences that resonate with diverse audiencesViacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.