Product Marketing Manager, Google Play, Core, Growth

Product Marketing Manager, Google Play, Core, Growth

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• 10 years of experience in developing global marketing programs with global stakeholders.
• Experience in identifying key pain points in the user journey.
• Experience in Push marketing (email/notifications)/CRM.
• Knowledge of gaming, mobile, loyalty programs, or e-commerce
• Excellent problem-solving skills.

About the job

Google Play is at the heart of the Android ecosystem, providing the apps, games, and digital content that bring Android devices to life. The Play store serves over two billion users in 190 markets, and is a critical driver of Google’s overall business growth. The mission of the Growth Marketing team is to create marketing programs that cultivate valuable relationships with the user base, helping users get the most out of Play in a fun and engaging way.

As a Product Marketing Manager, you are a storyteller, you craft compelling narratives about Google Play. You help users get the most out of their Play (and Android) experience, increasing product affinity and engagement. Along the way, your work helps to represent Google Play.

You build scalable programs that meet the needs of demanding super-gamers, users turning on their first mobile phones, and everyone in between.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

As a Product Marketing Manager, you are a storyteller, you craft compelling narratives about Google Play. You help users get the most out of their Play (and Android) experience, increasing product affinity and engagement. Along the way, your work helps to represent Google Play.

You build scalable programs that meet the needs of demanding super-gamers, users turning on their first mobile phones, and everyone in between.

Responsibilities

• Partner with designers, writers, other Product Marketing Managers (PMM), PMs and third-party agencies to deliver compelling marketing communications.
  
• Build strong relationships, partner with product managers, engineers, analytics, operations and loyalty program product marketers to deploy targeted, impactful campaigns.
  
• Partner cross-functionally to build business requirements for scaling and optimizing content creation and delivery, design and execute testing strategies to improve engagement.
  
• Proactively evaluate and present results of your programs, making recommendations for campaign optimization and new areas of focus.
• Deepen relationship with users through compelling, scalable and relevant lifecycle content and experiences, particularly with the most loyal user base.

Experience Level

Senior Level