Content Strategist

Job Overview:

We seek a creative and strategic Content Strategist to join our dynamic marketing team. The ideal candidate will have a passion for storytelling, a deep understanding of content marketing, and the ability to craft and execute content strategies that drive engagement and growth. The Content Strategist will be responsible for developing, implementing, and managing content initiatives that align with our brand’s objectives and resonate with our target audience.

Key responsibilities:

Content strategy development:

• Develop and execute a comprehensive content strategy that aligns with the company’s marketing goals and brand identity.
• Conduct content audits to identify gaps and opportunities for new content.
• Collaborate with cross-functional teams to align content initiatives with overall business objectives.

Audience engagement:

• Develop audience personas to tailor content strategies to different segments.
• Engage with the audience through various channels, responding to comments and messages to foster a strong community.
• Utilize social listening tools to understand audience needs and preferences.

Content creation and management:

• Planned, created, and managed high-quality content across various platforms, including social media and website.
• Ensure all content is on-brand, consistent in style, quality, and tone of voice, and optimized for search and user experience.
• Oversee the editorial calendar to ensure timely delivery of content.

Collaboration and leadership:

• Work closely with designers, writers, and other team members to produce compelling content.
• Lead brainstorming sessions and creative workshops to generate new ideas and concepts.
• Provide guidance and mentorship to junior content team members.

Analytics:

• Monitor and analyze content performance using tools like Sprinklr and provide insights and recommendations for optimization.
• Regularly report on key metrics and KPIs, adjusting strategies based on performance data as needed.

Qualifications:

• Bachelor’s/master’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content strategy, content creation, or related roles.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO, content marketing, and social media best practices.
• Proficiency in content management systems (CMS) and analytics tools (e.g., Sprinklr).
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Creative thinker with a keen eye for detail and a passion for storytelling.
• Strong interpersonal skills and the ability to work collaboratively in a team environment.