UX Designer

UX Designer

 

Role Purpose

The purpose of this role is to conduct user research, interviews and surveys, and use the information to create sitemaps, customer journey maps, wireframes, and prototypes of a product/ application by applying design thinking principles

 

Do

 

1. Understand the business/ market need and create a prototype of a product/ application
   1. Facilitate the client’s product vision by researching, conceiving, sketching, prototyping and user-testing experiences for digital products
   2. Deploy different research methods like surveys, market analysis, qualitative research, webex sessions, interviews etc to get inputs on the overall product/ application design flow
   3. Create strategic design and user-experience decisions related to core, and new, functions and features
   4. Apply design thinking approach to create a wireframe as per expected application design
   5. Work closely with business analysts and project manager to understand customer’s expectations and requirements
   6. Create an interaction design of the product/ application and review it with the customers
   7. Identify the current limitations clients and users are facing and refine the prototype accordingly
   8. Continuously take feedback from the customer to finalize the design to create the user interface
   9. Create and conduct mock-ups for the development of the product
   10. Support user interface design in developing the static design of the prototype shared to ensure the client needs are met
   11. Take a user-centered design approach and rapidly test and iterate the designs

 

 

 

Stakeholder Interaction

 

Stakeholder Type	Stakeholder Identification	Purpose of Interaction
Internal	Business Analysts	Sharing of business/ customer requirements
UI Designer	Design the prototype/ blue print created by the UX designer
UI Development and Testing Team	Ensure that the development is happening as per the blueprint
Product Manager	For Regular Updates and reporting
External	Clients	Client engagement, reviews etc
End User	To conduct qualitative and quantitative research

 

 

Display

 

Lists the competencies required to perform this role effectively:

• Functional Competencies/ Skill
  • Leveraging Technology - Knowledge of current and upcoming technology in UX Design space to build efficiencies and effectiveness in own function/ Client organization - Expert
  • Process Excellence - Ability to follow the standards and norms to produce consistent results, provide effective control and reduction of risk - Expert
  • Design Thinking - Ability to ideate, prototype and test to learn more about the end-user, refine point of view and find a solution for the user’s real problem - Master
  • Technical knowledge - knowledge of research design and standards both qualitative and quantitative - Expert

 

Competency Levels
Foundation	Knowledgeable about the competency requirements. Demonstrates (in parts) frequently with minimal support and guidance.
Competent	Consistently demonstrates the full range of the competency without guidance. Extends the competency to difficult and unknown situations as well.
Expert	Applies the competency in all situations and is serves as a guide to others as well.
Master	Coaches others and builds organizational capability in the competency area. Serves as a key resource for that competency and is recognised within the entire organization.

 

• Behavioral Competencies
  • Creativity and innovation
  • Formulation &Prioritization
  • Client centricity
  • Execution Excellence
  • Passion for Results
  • Confidence
  • Business Acumen

 

Deliver

 

No.	Performance Parameter	Measure
1.	Create a product prototype for a customer	Timeliness, accuracy, CSAT, zero customer escalation, innovation %, task success rate

 

Delivery(BASE Core)