Ads Strategy Manager
Fraternite Imf
Work from Office
Full Time
Min. 1 yearJob Description
Ads Strategy Manager
PhonePe is hiring for the role of Ads Strategy Manager!
Responsibilities of the Candidate:
- Own and drive strategic initiatives and programs for metric growth
- Troubleshoot and resolve any metric volatility that may cause business impact
- Define input levers and maintain operating process control by measuring outputs
- Support in Process and System design for Campaign Success and P& L Growth
- Own & manage Strategic Partnerships for PhonePe ads
- Work with the Ads LT team and support them with data-driven decision-making
- Work closely with product, analytics, data sciences and revenue sales teams to
- Define campaign design SOPs & playbooks
- Create optimization strategies
- Champion advertiser & consumer needs in internal forums
- Identify areas of automation of repeatable tasks
Requirements:
- Excellent understanding of the ads and digital marketing ecosystem
- Strong first principles thinking
- The ability to work with fuzzy/unstructured data problem statements
- Ability to create structure & opportunities in ambiguous environments
- The ability to work with, communicate effectively, and influence multiple cross-functional stakeholders across Sales, Operations, Product, Design, Analytics &; and Engineering
- Strong prioritization skills & documentation hygiene
- Willingness and proven ability to be an all-rounder across problem statement identification, execution, consensus building, and contributing to product evolution and roadmap
- Prior experience in publisher monetization roles
- Prior experience in revenue/general strategy or Program Management role
- Experience using DSPs (DV360, TTD, etc.) or SSPs (GAM, PubMatic, etc.)
- MBA from Tier 1 College
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