Assistant Vice President - Marketing Automation

Assistant Vice President - Marketing Automation

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for the role of Assistant Vice President, Marketing Automation!
The person will be responsible for leading the team and initiatives driving world class marketing automation and multi-touch attribution across every lead and client touchpoint.
This role will use your Marketo & Salesforce.com expertise to play an integral role in driving inflow and revenue growth across all marketing channels.

Responsibilities
• Own, develop and improve the global marketing automation and multi-touch attribution processes across channels, including scalability, standard methodologies, future roadmap, and product releases.
• Take the role of channel owner for outbound. Setting the direction, requirements, and plan for the channel to support Genpact’s business objectives
• Stay current on industry standard methodologies and e-privacy laws; implement new features, functionality releases, sophisticated workflows, personalization, and innovative segmentations.
• Keep current with the latest technologies and releases with Salesforce Account Engagement (Pardot) and Salesforce.com and advise on their implications for the organization
• Regularly supervise and maintain synchronization between Marketing Automation Platform and CRM systems (Crucial Skills).
• Develop sophisticated multi-touch lead cultivate campaign journeys across all channels
• Collaborate with Marketing Operations to establish closed-loop analytics to understand how our marketing activity turns into customers, and continually refine our process to convert customers through management of our attribution platform
• Work with partners to define, implement, and continuously improve lead nurture flows, database segmentation, and campaign execution
• Build and execute new processes to improve marketing automation and attribution efficiencies; build metrics that supervise performance for continuous improvements to areas such as analyzing campaigns, list segmentation, attribution, touch analysis and ensuring the use of reliable and relevant data
• Evaluate new technologies to continuously improve marketing team performance – good to have
• Project management skills: As the owner of the global marketing automation process, the AVP should have strong project management skills to effectively plan, execute, and monitor the implementation of marketing automation initiatives.
• Data-driven decision-making: The AVP should be proficient in using data and metrics to evaluate campaign performance, analyze touchpoints, and make data-driven decisions for improving marketing automation and attribution efficiencies.
• Leadership and team management: As a senior role, the AVP may be responsible for leading and managing a team of marketing automation specialists. Leadership skills and the ability to mentor and guide team members are important for success in this position.

Qualifications we seek in you!
Minimum Qualifications / Skills
• Experience in marketing automation, marketing operations, analytics, or similar
• Experience in a leadership or management role
• Should be proficient in using Salesforce Account Engagement (Pardot) and Salesforce.com
• Shown experience in building, leading and scaling a hard-working team
• Confirmed strategic planning and business leadership capabilities; understanding of business financial analysis
• Ability to operate in a fast-paced environment with opposing priorities
• Consistent record of achieving results in a matrixed, time critical environment
• Ability to work in a collaborative and hands-on environment, seamlessly moving between strategy and execution

Preferred Qualifications/ Skills
• Proven perfection in verbal and written communication
• Analytical ability with experience and insights in reporting for executive audiences

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.