Product Marketing Manager

Product Marketing Manager

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Master's degree or MBA.
• Experience in project management and marketing execution across channels and markets.
• Ability to take complex topics and create compelling narratives for different audiences.
• Excellent communication and problem-solving skills across product experience, brand metrics, market dynamics.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Uncover insights about users, key opinion formers, and the digital ecosystem to inform initiatives and communication strategies.
• Be able to translate complex ideas into simple and intuitive communications balancing investigative actionable insights.
• Be part of evolving cultural, policy and product environments. Shape the brand narrative to showcase our positive contribution and responsibility efforts externally. 
• Lead the rollout of new products and programs from conceptualization, strategy, planning to the execution of initiatives, localization of content, partnerships, communications, plans, and integrated brand campaigns. 
• Work closely with, coordinate, and influence cross-functional stakeholders to ensure impact on the Google brand among key opinion formers. 

Experience Level

Mid Level