Content Product Marketing Manager
Fraternite Imf
Work from Office
Full Time
Min. 3 yearsJob Description
Content Product Marketing Manager
PhonePe is hiring for the role of Content Product Marketing Manager!
Responsibilities of the Candidate:
- Craft Compelling User & Developer Content:
- You will collaborate with the Indus CRM team to develop engaging content for push notifications and email campaigns targeted toward end users and developers. This includes crafting clear, concise, and persuasive messages that drive app usage, promote new features, and foster strong relationships with both audiences
- Elevate Indus Curation Efforts:
- Partner with the Indus Curation team to create captivating product descriptions and brand copy. Your expertise will help highlight key features and benefits of curated apps, ultimately influencing user downloads and engagement
- Champion New Feature Awareness:
- Work closely with the Indus Product and PR teams to develop compelling communication strategies for promoting new features within the App Store. This may involve crafting press releases, creating social media campaigns, and collaborating on engaging in-app announcements
- Stay Ahead of the Curve:
- Remain up-to-date on mobile marketing trends, user behavior patterns, and best practices in mobile apps distribution. Leverage your insights to develop data-driven marketing campaigns that maximize user engagement and brand awareness.
Requirements:
- Minimum 3-5 years of experience in product marketing, mobile marketing, or a related field
- Proven track record of developing engaging content and marketing campaigns that drive user engagement and brand growth
- Strong understanding of user acquisition, retention, and growth strategies within the mobile app ecosystem
- Excellent writing and editing skills with the ability to adapt tone and style for various audiences (users, developers, media)
- Experience with content management systems (CMS) and email marketing platforms is a plus
- Familiarity with data analysis tools and the ability to translate data insights into actionable marketing strategies
- A passion for mobile apps and a keen eye for detail
- Excellent communication, collaboration, and interpersonal skills
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